Goji

Energy drink cans

For my first year A-Level graphics project I had to create a fictional company and make a branding campaign for said company. I created Goji, an energy drink brand with the superfood ingredient goji berries inside. The target demographic was 16 - 25 year olds, who were looking to buy energy drinks that would not only give them a caffeine kick but also make them feel good too.

Energy Drink Design:

Energy Drink Can Mockups:

Character Illustrations:

Girls Skate Clinic

Poster Design

This is the design I made for a Skate club poster made for my university coursework. The set target demographic was girls of all ages and all abilities. We were given all of the text to be used and had to format it in a way that would communicate the information in a clear way.

Alternative Designs:

Finial Design:

Because the prices for the tickets were so expensive I tried to strike a balance between having a more alternative style that would appeal to teens and young adults who wanted to get into skateboarding, however along with appealing to young people I also needed to appeal to customers and make it seem like a reputable establishment worth spending up to two hundred and then dollars for the experience.

I did this by having an overall clean design with a clear hierarchy of information, while still incorporating some more grunge elements like the newspaper print texture and the bold colour scheme.

Mad As A Hatter

Card Game

'Mad as a Hatter' is a fictitious card game I made for my second year A level graphic design project, based on the Alice in Wonderland books. The target demographic was for families with girls aged around ten. I tried to make the design appeal to kids with a colourful, whimsical design.

Poster Design:

Logo: